Similac 360 Total Care Infant Formula vs Similac Irish Farms (formerly Pure Bliss)
Similac 360 Total Care Infant Formula and Similac Irish Farms (formerly Pure Bliss) are both cow-milk infant formulas and both non-organic. Both are standard everyday formulas, suitable for healthy infants without special dietary needs. Both formulas share lactose as their primary carbohydrate source. Similac Irish Farms (formerly Pure Bliss) is the more affordable option at $1.21/oz per ounce — about $0.49/oz less than Similac 360 Total Care Infant Formula ($1.70/oz). Use the full comparison table below to weigh nutrition, allergens, certifications, and recall history before deciding which formula is right for your baby.
Similac 360 Total Care Infant Formula
$1.70/oz
Similac Irish Farms (formerly Pure Bliss)
$1.21/oz
Where They Differ Most
| Field | Similac 360 Total Care | Similac Irish Farms (formerly Pure Bliss) |
|---|---|---|
| Price (approx. per oz) | $1.70 | $1.21 |
| Milk / form | cow-milk · powder | cow-milk · powder |
| Probiotics | — | — |
| Palm oil | Palm oil free | Palm oil free |
Side-by-Side Comparison
included not listed Verify current label
| Feature | Similac 360 Total Care Infant Formula $1.70/oz | Similac Irish Farms (formerly Pure Bliss) $1.21/oz Lowest price |
|---|---|---|
| At a glance | ||
| Price | $1.70/oz · $34.99 · 20.6 oz | $1.21/oz · $29.99 · 24.7 oz |
| Age range | 0–12 months | 0–12 months |
| Milk / form | cow milk · powder | cow milk · powder |
| Specialty | standard | standard |
| Organic | No | No |
| Recall history | 1 recall: Potential cap issues on 2 fl oz Ready-to-Feed bottles | None on record |
| Nutrition | ||
| Protein | 2.07 g | 2.07 g |
| Fat | 5.6 g | 5.6 g |
| Carbohydrates | 10.5 g | 10.7 g |
| DHA / ARA | 8 mg / 16 mg | — mg / — mg |
| Prebiotics | 5 HMOs (2'-FL, LNT, 3-FL, 6'-SL, 3'-SL) | GOS |
| Probiotics | — | — |
| Iron | 1.8 mg | 1.9 mg |
| Ingredients & dietary | ||
| Carb source | lactose | lactose |
| Palm oil free | Yes | Yes |
| Corn syrup free | Yes | Yes |
| Soy free | No | No |
| Allergens | milk, soy | milk, soy |
| Certifications | Kosher, Halal | — |
| Editorial notes | ||
| Key highlights | Closest formula to breast milk from Similac, Includes 5 Human Milk Oligosaccharides (HMOs) previously only found in breast milk, Designed to support immune system, brain development, and digestive health, Palm olein oil-free for improved calcium absorption, Non-GMO (ingredients not genetically engineered), No corn syrup or artificial growth hormones, Lactose-based carbohydrate source, Available in multiple formats including Ready-to-Feed | Starts with fresh milk from cows in Ireland, No palm olein oil, no corn syrup, non-GMO ingredients, DHA, lutein, and vitamin E blend for brain and eye development, Lactose-based carbohydrate with GOS prebiotic, No artificial growth hormones (milk from non-rbST-treated cows), Same formula as Pure Bliss by Similac, renamed in 2026 |
| Pros | Most advanced HMO blend (5 different HMOs), Palm olein oil-free, Lactose-based (no corn syrup), Widely available in almost every major US retailer, Trusted brand with long history in the US market | Fresh Irish cow's milk with a lactose-only carbohydrate source, No palm olein oil and no corn syrup, Non-GMO ingredients, GOS prebiotic, DHA and lutein, Sold at Target and direct from Similac at a similar price, Made in Europe without the import hassle of HiPP or Holle |
| Cons | Contains soy oil and soy lecithin (not soy-free), Not organic, Higher price than Similac Advance or other 'standard' lines, Historical recall issues at the Sturgis facility have caused trust concerns for some | Contains soy oil and soy lecithin, Standard formula, not designed for sensitive tummies or milk protein allergy, Still labeled 'Pure Bliss' on some retailer listings, which can be confusing, DHA and ARA amounts are not published per 100 kcal on Abbott's current pages |
| Origin | USA; manufactured in USA | Ireland; manufactured in Ireland |
| FDA registered | Yes | Yes |
Prices, nutrition values, and ingredient details are approximate and based on data collected at the time this page was last updated. Always verify the current label and price on the retailer's site.
Buying Options
Similac 360 Total Care Infant Formula
Similac Irish Farms (formerly Pure Bliss)
View full Similac Irish Farms (formerly Pure Bliss) details →
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Frequently Asked Questions
Which is cheaper per ounce — Similac 360 Total Care Infant Formula or Similac Irish Farms (formerly Pure Bliss)?
Similac Irish Farms (formerly Pure Bliss) is the more affordable option at $1.21/oz, compared to $1.70/oz — a difference of about $0.49 per ounce. Over a month of feeding, that adds up noticeably. Always compare bulk/subscription prices for the best value.
Is either formula organic or corn-syrup free?
Neither Similac 360 Total Care Infant Formula nor Similac Irish Farms (formerly Pure Bliss) is certified organic — if organic is important to you, consider formulas like Bobbie, Kendamil Organic, or HiPP instead. Both are corn-syrup free.
Are both formulas FDA-registered?
Yes — both Similac 360 Total Care Infant Formula and Similac Irish Farms (formerly Pure Bliss) are registered with the FDA under the Infant Formula Act, which requires manufacturers to notify the FDA before marketing new formulas in the United States. Note that European formulas sold by US importers may not appear on the FDA's domestic registration list, even if they meet or exceed EU regulatory standards.
Which formula is better for a sensitive stomach?
Both Similac 360 Total Care Infant Formula and Similac Irish Farms (formerly Pure Bliss) are standard formulas, not specifically marketed for sensitive stomachs. If your baby has digestive sensitivities, you may want to look at gentler or sensitive formulas. That said, some babies tolerate one formula better than another even within the standard category — consult your pediatrician before switching.
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Compare more than two →Medical disclaimer
Not medical advice. The information on this page is for general informational purposes only and is not a substitute for professional medical advice. Formula choices should be made in consultation with your pediatrician or a qualified healthcare provider, taking into account your baby's individual health needs. Always read product labels and follow preparation instructions carefully.