Privacy Policy

WhichFormula is a website operated by ASquared Group LLC ("we", "us").

You can browse WhichFormula without creating an account. We do not currently offer user accounts, comments, saved profiles, or purchases on our site.

If you email us at hello@whichformula.com, we receive the information you choose to send, such as your name, email address, message, and any attachments or product details you include.

WhichFormula uses PostHog to understand traffic and how the site is used. We configure PostHog without cookies or persistent browser storage (memory-only), so visits are not tracked across sessions and no tracking cookies are set.

This includes basic page-view data, such as which pages you visit, referrers, device type, country-level location, and browser information. It also includes specific interactions we use to understand how the comparison tool and search work in practice: affiliate/retailer link clicks (which formula and retailer), formulas added to or removed from a comparison and compare links copied to share, search terms typed into the catalog search, filters applied on the catalog, and guide articles read past roughly 60% scroll depth. These events are tied to an anonymous, in-memory browser session, not to your name or email address.

We also plan to use Google Search Console to understand how pages appear in Google Search, including impressions, clicks, queries, and indexing status.

Some links on WhichFormula may send you to retailers or affiliate partners. Those third-party sites may collect information under their own privacy policies. We may receive aggregated reporting from affiliate programs, such as clicks, orders, commission amounts, or conversion status.

• To respond to emails, corrections, and partnership inquiries.
• To maintain and improve site content, navigation, and performance.
• To understand search visibility and traffic trends.
• To track affiliate performance and keep the site financially sustainable.
• To comply with legal, security, or fraud-prevention obligations.

• We do not sell personal information.
• We do not publish private emails sent to us without permission.
• We do not provide medical advice or collect health records.
• We do not currently run user accounts or store parent/baby profiles.

Privacy questions can be sent to hello@whichformula.com.