Terms

Terms of Use

By using WhichFormula, you agree to use the site for general informational purposes and to make feeding decisions with appropriate professional guidance.

Last updated June 1, 2026

In plain English

By using WhichFormula, you agree to use the site for general informational purposes and to make feeding decisions with appropriate professional guidance.

Educational information only

WhichFormula is a website operated by ASquared Group LLC ("we", "us"). These terms govern your use of the site.

WhichFormula provides general educational information about infant formula products, ingredients, pricing, recall history, and comparison data. The site is not medical advice, nutrition counseling, diagnosis, or treatment.

Always consult your pediatrician or a qualified healthcare provider before changing your baby's diet, especially for allergies, poor weight gain, prematurity, illness, special medical needs, or any feeding concern.

Product information

We try to keep formula data accurate and useful, but product labels, prices, availability, retailer links, and recall information can change. Always confirm critical information on the product label, manufacturer site, retailer page, FDA recall notices, or with your healthcare provider.

No guarantees

The site is provided "as is" and "as available." We do not guarantee uninterrupted access, complete accuracy, product availability, retailer pricing, or that a formula will be appropriate for any particular baby.

Acceptable use

Do not misuse the site, attempt to disrupt it, copy large portions of it for commercial scraping, or use our content in a misleading way. You may link to our pages and quote short excerpts with appropriate attribution.

Contact

Questions about these terms can be sent to hello@whichformula.com.

These terms are a practical launch document and not legal advice. We may update them as the site, business structure, affiliate programs, or contact features evolve.