Similac · Irish Farms

Similac Irish Farms (formerly Pure Bliss)

Similac · Infant (0–12 months)

Similac Irish Farms is the formula that sold as Pure Bliss by Similac until 2026. Abbott folded it into the plain Similac name and says the recipe did not change: fresh milk from cows in Ireland, lactose as the carbohydrate, no palm olein oil, no corn syrup, and non-GMO ingredients. It is a standard milk-based formula for healthy term babies, not a sensitive or hypoallergenic option, and it sits between mainstream US formulas and imported European brands on both ingredients and price.

Infant
0–12 months
Cow milk
Palm oil free
Corn syrup free

At a glance
  • Starts with fresh milk from cows in Ireland
  • No palm olein oil, no corn syrup, non-GMO ingredients
  • DHA, lutein, and vitamin E blend for brain and eye development
  • Lactose-based carbohydrate with GOS prebiotic
  • No artificial growth hormones (milk from non-rbST-treated cows)
  • Same formula as Pure Bliss by Similac, renamed in 2026

Nutrition

Key nutrients at a glance

Per 100 kcal unless otherwise noted

Nutrient Amount
Protein 2.07 g
Fat 5.6 g
Carbohydrates 10.7 g
MFGM Not added
Prebiotics GOS
Iron 1.9 mg

Ingredients

Full ingredient list
Nonfat Milk, Lactose, High Oleic Sunflower Oil, Whey Protein Concentrate, Soy Oil, Coconut Oil, Galactooligosaccharides (Prebiotic), Schizochytrium sp. Oil (source of DHA), M. alpina Oil (source of ARA), Beta-Carotene, Lutein, Potassium Citrate, Calcium Carbonate, Ascorbic Acid, Soy Lecithin, Potassium Chloride, Magnesium Chloride, Ferrous Sulfate, Choline Bitartrate, Choline Chloride, Ascorbyl Palmitate, Salt, Taurine, Inositol, Zinc Sulfate, Mixed Tocopherols, d-Alpha-Tocopheryl Acetate, Niacinamide, Calcium Pantothenate, L-Carnitine, Vitamin A Palmitate, Copper Sulfate, Thiamine Hydrochloride, Riboflavin, Pyridoxine Hydrochloride, Folic Acid, Manganese Sulfate, Phylloquinone, Biotin, Sodium Selenate, Vitamin D3, Vitamin B12, Calcium Phosphate, Potassium Hydroxide, Potassium Iodide, Nucleotides (Adenosine 5'-Monophosphate, Cytidine 5'-Monophosphate, Disodium Guanosine 5'-Monophosphate, Disodium Uridine 5'-Monophosphate).

Certifications & dietary info

Organic, allergens, and more

Dietary facts

Palm oil free
Yes
Corn syrup free
Yes
Soy free
No
Organic
No
Carbohydrate source
lactose

Contains

milksoy

Other tags

Non-GMOPalm Oil FreeCorn Syrup FreeLactose-BasedDHA/ARAIron-FortifiedEuropean

Safety & recall history

None on record

None on record

Origin & manufacturing

Ireland-made
Country of origin
Ireland
Manufactured in
Ireland
FDA registered
Yes

Why parents consider it

Fresh Irish cow's milk with a lactose-only carbohydrate source. No palm olein oil and no corn syrup. Non-GMO ingredients, GOS prebiotic, DHA and lutein. Sold at Target and direct from Similac at a similar price. Made in Europe without the import hassle of HiPP or Holle.

Worth knowing

Contains soy oil and soy lecithin. Standard formula, not designed for sensitive tummies or milk protein allergy. Still labeled 'Pure Bliss' on some retailer listings, which can be confusing. DHA and ARA amounts are not published per 100 kcal on Abbott's current pages.

Our plain-English take

If you liked Pure Bliss, this is the same can with a new label. It is Similac's closest answer to the European formulas: Irish milk, no palm oil, no corn syrup, and you can pick it up at Target instead of waiting on an import.

Recall history

Last reviewed

Where to Buy

Buy at Similac (DTC) — $29.99 Buy at Target Buy at Walmart — $29.98

We may earn a commission if you buy through these links at no extra cost to you. Affiliate disclosure . Prices are approximate, shown as of September 4, 2026, and may change — confirm the current price on the retailer's site.

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