Bobbie Organic Whole Milk Infant Formula
Bobbie · Organic
Bobbie Organic Whole Milk is Bobbie's newest formula and the first USDA Organic whole-milk infant formula manufactured in the US. Instead of blending skim milk with added vegetable oils for fat, it builds its fat and protein around organic whole milk itself, which naturally carries MFGM (milk fat globule membrane) — a component some research ties to brain development that most formulas have to add back in separately. Bobbie relaunched the recipe in April 2026 at 100% whole milk (up from an earlier 98% blend) and rolled it out nationally at Target. Like Bobbie's other formulas, it uses organic lactose as its only carbohydrate and skips palm oil, corn syrup, and maltodextrin.
0–12 months
At a glance
- The first USDA Organic whole-milk infant formula manufactured in the United States
- 100% organic whole milk recipe, updated from a 98% blend to 100% whole milk in an April 2026 relaunch
- Naturally occurring MFGM (milk fat globule membrane) from whole milk rather than an added ingredient
- European-style recipe with a 60:40 whey-to-casein ratio
- 100% organic lactose as the carbohydrate source — no corn syrup solids or maltodextrin
- No palm oil in the fat blend
- Launched nationally at Target (1,900+ stores) in April 2026
Nutrition
Per 100 kcal unless otherwise noted
| Nutrient | Amount |
|---|---|
| Protein | 2.07 g |
| Fat | 5.6 g |
| Carbohydrates | 10.4 g |
| DHA | 20 mg |
| ARA | 20 mg |
| MFGM | Present |
| Iron | 1.2 mg |
Ingredients
Certifications & dietary info
Certifications
Dietary facts
- Palm oil free
- Yes
- Corn syrup free
- Yes
- Soy free
- Yes
- Organic
- Yes
- Carbohydrate source
- lactose
Contains
Other tags
Safety & recall history
None on record
None on record
Origin & manufacturing
- Country of origin
- USA
- Manufactured in
- USA
- FDA registered
- Yes
Why parents consider it
First USDA Organic whole-milk infant formula manufactured in the US. Naturally occurring MFGM from whole milk, not an added ingredient. 100% organic lactose carbohydrate — no corn syrup solids or maltodextrin. No palm oil in the fat blend. Now sold nationally at Target alongside Bobbie's DTC subscription. USDA Organic + EU Organic certified, Clean Label Project Purity Award.
Worth knowing
A newer recipe (updated to 100% whole milk in April 2026) with less track record than Bobbie's original formula. Whole-milk fat content runs slightly higher than Bobbie's other formulas, which is worth a quick check with a pediatrician for babies with specific digestive sensitivities. Premium price relative to mainstream US formulas. Same dual-manufacturing-site sourcing (Ohio and Vermont) as Bobbie's other formulas, with minor spec differences between plants.
Our plain-English take
This is Bobbie's highest-profile 2026 launch — the first US-made USDA Organic whole-milk formula, positioned as the closest thing on shelves to home-made whole-milk-based feeding. Because the recipe itself changed in April 2026 (98% to 100% whole milk), the nutrition figures here are pulled from the March 2026 healthcare-professional spec sheet published right at that transition; worth a spot-check against a current can label once one is in hand.
Recall history
Last reviewed
Where to Buy
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